Use The Power of Your Email

to Rebuild Trust

Photo by bruce mars on Unsplash

As we started our morning meeting — the first topic was an email -

“sent outside of these four walls, which will NEVER happen again.”

I felt personally attacked and publicly humiliated as I doubled over from the verbal sucker punch to the gut.

“We have to protect the team at all costs.”

From what?

I mentally asked myself how a well-meaning email could go so wrong.

(after I thought wtf)

Good or bad, your email has an impact on the reader.

Whether you want to inform or entertain, the reader decides how to respond.

Don’t underestimate the power of an email.

You can’t predict:

• If they’re having a bad day
• Frustrated from lack of sleep
• Trying to hide something

You have to decide how you move forward. It’s different for a newsletter; if you say something offensive, the reader will unsubscribe. They weren’t your true audience, and you have to learn that you can’t please everyone.